SEO Strategist · Consultant

SEO and growth strategy for real business results.

I help businesses grow through search, content, and visibility across modern AI-driven platforms.

Trusted to drive results for

WIRED logo
Savings United logo
StudySoup logo
Thnks logo
AnyTrack logo
Gossip Media logo
Stephen Abitbol, SEO Strategist & Consultant

About

A calm, strategic approach to modern search.

An SEO strategist focused on sustainable organic growth — the kind that compounds over quarters, not the kind that disappears with the next algorithm update.

SEO should serve the business: prioritize the work that moves revenue, and build search systems that hold up in both Google and AI answer engines.

Capabilities

How I help businesses grow.

Technical SEO

  • Site architecture
  • Crawl & indexation
  • Schema.org
  • Core Web Vitals
  • Internal linking

Content & On-page

  • Keyword research
  • Content optimization
  • SERP analysis
  • Editorial workflows
  • SurferSEO, Yoast

Local SEO

  • Google Business Profile
  • Local citations
  • Geo landing pages
  • Reviews strategy

AI Search & GEO

  • AI search visibility
  • Perplexity & ChatGPT presence
  • Entity optimization
  • Jasper workflows

Analytics & Reporting

  • GA4
  • Google Search Console
  • Performance analysis
  • Executive reporting

Tools

  • Ahrefs · SEMrush · Screaming Frog
  • WordPress · Shopify
  • Asana · Trello · Slack

Featured Results

A few proof points worth highlighting.

$8M

Single-day publisher network revenue contribution at Savings United.

1,500+

Backlinks earned through .edu and partnership campaigns at StudySoup.

#1

Priority keywords moved from page 2 to position one for partner brands.

Case Studies

Selected work.

Savings United logo
Publisher · Affiliate

Scaling affiliate SEO at publisher scale.

Challenge
Affiliate content underperforming across major U.S. publisher properties.
Approach
Editorial templating, schema, internal linking, and SERP-driven on-page optimization.
Outcome
Contributed to $8M+ in single-day network revenue and durable traffic compounding.
StudySoup logo
Education

A .edu link engine that compounded.

Challenge
Low domain authority in a saturated student acquisition category.
Approach
Scholarship-driven outreach and on-page work across high-intent pages.
Outcome
1,500+ backlinks from high-DA .edu domains and stronger conversion.
Drodler
Local · AI Search

Local visibility across Google and AI engines.

Challenge
Multi-location brand invisible in the local pack and AI answer engines.
Approach
GBP cleanup, local landing pages, entity consolidation, and AI search tuning.
Outcome
Stronger local pack presence and consistent brand citations in AI results.

Experience

A decade across publishers and growth brands.

SEO Content Manager

Savings United · Remote

May 2023 — Jan 2025

Helped power an $8M single-day revenue moment — and personally drove $32K in a day, up 30% YoY.

Managed and optimized 150+ affiliate content pages for top U.S. publishers (TIME, WIRED, Los Angeles Times). Lifted organic traffic for 15+ partner brands by 150%+, moving target keywords from #8→#1 and #15→#1, and partnered closely with SEO, partnerships, and sales to grow advertiser ROI.

Marketing Lead

StudySoup · Hybrid · San Diego, CA

Feb 2020 — Mar 2023

Built a .edu link-building engine that landed 1,500+ backlinks from high-DA domains.

Owned full marketing strategy — content, social, and acquisition — and managed a team of full-time creators and freelance contractors. Scaled scholarship-driven outreach into one of the program's strongest growth channels and lifted conversion and retention on textbook solutions.

SEO Manager

Thnks · Remote

Aug 2017 — Dec 2019

Built the SEO content engine behind 10+ new B2B client wins.

Developed and shipped the SEO roadmap for a B2B performance marketing brand — keyword strategy, on-page, meta, and content. Pushed 5+ priority keywords to top positions and partnered with BD and account teams on case studies and assets that closed deals.

Marketing Specialist

Anytrack.io (formerly TrackingDesk) · Hybrid · Tel Aviv, Israel

May 2015 — May 2017

Launched a multi-channel growth program that lifted inbound traffic 40% and trial signups 20%.

Combined SEO content, lifecycle email, and PPC into a single funnel converting trial users to paid at a 12% rate. Closed an integration and content partnership with InstaPage that grew users, lifted engagement 15%, and raised domain authority through quality backlinks.

Community Manager

Gossip Media Marketing Agency · Tel Aviv, Israel

Sep 2013 — Feb 2015

Grew client communities 20–30% and lifted engagement 25% across multi-account portfolios.

Ran social communities for multiple agency clients — content calendars, audience engagement, and analytics. Used engagement data to continually re-tune content strategy across channels.

Recommendations

What colleagues say.

Stephen has contributed to the success of the US project in many ways. A great colleague and fast learner — thanks to his SEO skills, we advanced to the next level. 10/10.
César Díaz Pamiés
César Díaz Pamiés
COO, Tikato Inc · Discoup US/FR/ES/BR
Stephen is somebody who is always looking to learn — not only to be better at his own job but also to help others. He's not afraid to ask questions and maintains a positive outlook, even in chaotic times. A team player who jumps in with curiosity and enthusiasm.
Allyson Heavens
Allyson Heavens
Senior Content Manager, Discoup
I was recruited by Stephen and worked with him in the digital education space. Highly motivated and creative, continually finding new ways to expand our reach. An enthusiastic recommendation for an organized, effective, laser-focused leader.
Karen McFarlane Holman, Ph.D.
Karen McFarlane Holman, Ph.D.
Chemistry Professor · 3x TEDx Speaker
Stephen makes actionable content that converts and really knows how to use data to drive marketing goals. A team player who adapts to change with quickness and calm.
Riccardo Greco
Riccardo Greco
Social Media Marketing Manager, eToro

Certifications & Education

Credentials & training.

Google

Google

Google Data Analytics Professional Certificate

Google / Coursera

AI Prompting Certificate

Google

Elevation

Digital Marketing Diploma

Elevation Academy

DePaul University

B.A., Digital Media

DePaul University

How I work

Principles behind the work.

Business-minded SEO

Decisions tied to revenue and pipeline — not vanity rankings. The goal is growth that shows up in the numbers that matter.

Fast, adaptable execution

Comfortable moving quickly, shifting priorities, and shipping work that fits the moment — without losing the long view.

Strategic and hands-on

Set the direction, then do the work. Briefs, audits, content, technical fixes — close enough to the details to make them right.

Easy to work with

Clear communication, no jargon, and a collaborative style that fits naturally into existing teams and workflows.

Built for the long term

Sustainable systems over short-term spikes — search foundations that compound across Google and AI answer engines alike.

Pragmatic and focused

Prioritize the few things that actually move the business. Less noise, more signal, and a clear sense of what comes next.

FAQ

Frequently asked questions.

Contact

Let's talk about your search strategy.

Consulting, growth support, or collaboration — happy to start with a short intro call.